We made four Background Joys rooms - three classic holiday scenes and one Gilmore Girls scene - created as an extension of the brand's broadcast campaign. Each was curated arounda distinct seasonal vibe. Each room was filled with Walmart products that could be shopped directly from Youtube.

WALMART
BACKGROUND JOYS

Project:
In partnership with Google, we created Background Joys – the first ever shoppable ambient rooms to help people relax, vibe out and check a few gifts off their holiday shopping list. Each of the ambient experiences was created around a priority decor or product collection and filled with comforting music, ASMR and calming animations.

Team:
ACD Art: Lauren Brajczewski
ACD Copy: Connor Addario
Creative Directors: Caitlin Fitzgibbons & Molly Crawford

Agency:
Fallon & Publicis

Awards:
Atlanta Addys (Gold)
Branded Content & Entertainment Online