Project:
With Xfinity, you can watch every single ‘HOW DID THEY EVEN DO THAT?!’ moment of the 2022 Winter Olympics in one place, and on all your devices.

Team:
Art Director: Lauren Brajczewski (Concept)
Copywriter: Alex Tafur
ACD: Alfred Marks
Creative Director: Daniel Sumbang

Agency:
Good Kid (A Comcast Venture)

With 90's trends making a comeback, Nike and Air Jordan teamed up to throw back to the iconic 'Be Like Mike' Gatorade campaign. Jordan re-launched the OG AJ XI's, we partnered to re-create some of the classic 'Like Mike' merch, and Gatorade even re-designed the packaging to look like the retro design. 

To further celebrate the collab, we co-hosted a basketball tournament at Navy Pier in Chicago. The Class of XXXII, Like Mike tournament featured 6 top high school basketball teams and the players were treated Like Mike. They were given a pair of their very own Jordan XXXII's, custom jerseys, "Like Mike" swag, the the full Gatorade sideline experience. 

For fans,  the tournament featured interactive digital screens that let people view team rosters, take selfies, peep "Like Mike" merch, and enter a swag giveaway. The tournament wrapped up with a special performance by Lil Uzi. 

Video: Mike Carson

Project:
Xfinity Mobile wants more of the market share, and T-Mobile just isn’t getting you there. With the most reliable network, nationwide, Xfinity Mobile is the sensible option. And you know what, being sensible is SEXY.

Client Comment:
’This concept is the most interesting, and the most on brief, but we will not be doing it’

Team:
Art Director: Lauren Brajczewski
Copywriter: Alex Tafur
Creative Director: Brian Reimer

Challenge: Develop an elevated campaign highlighting the delicious flavor of Lay's Kettle Cooked chips.

Concept: Snacking Refined.

Copywriter: Hannah Hines

Challenge: Create an engaging out of home campaign, for a pizza repeatedly voted 'Best Deep Dish in Chicago". 
Concept: Giordano's is Chicago's Pizza. 
 

Concept
Art Direction

Copywriter: Hannah Hines

Challenge: New Izze Twist 'Juices Up the Ordinary'.
Concept: Life's Better With a Twist

Concept
Art Direction
Design

Copywriter: Hannah Hines

Project:
Xfinity wanted to increase sales of gig-speed Wifi during the summer months. What better way is there to do that than with a GIGANTIC Summer Sale?!

In these spots we featured a larger than life Xfinity router powering all the best at-home summer moments.

In the first half of 2021, it was estimated that 48% of all Xfinity orders were driven by this sale.

Team:
Copywriter: Alex Tafur
ACD: Emily Frankfurt & Alfred Marks
Creative Director: Brian Reimer
Production Company: MPC

Agency:
Good Kid (A Comcast Venture)

Challenge: Create a social campaign that encourages fan interaction with the brand.

Concept: I Heart Kerrygold (#IHeartKG).

Copywriter: Hannah Hines

Challenge: Develop digital and social content that follows the 'Up for Anything' mantra. 

Concept
Art Direction
Design

Challenge: With a shift towards healthy eating on the rise, people are replacing high-calorie beverages with low/no-calorie options. But, like anything, it's all about balance. Consumers can still enjoy the beverages they love if offset with other healthy choices.

Coca-Cola Freestyle is here to incentives consumers and offer fun ways for them to sip their way to a healthy lifestyle. 

Challenge: Create engaging social content for Facebook and Instagram.

Concept
Art Direction
Design

Copywriter: Hannah Hines

Challenge: Create engaging social content for the hardest people to please in America. 

Art Direction
Design